At Fred Rogers Production, the Digital Producer is tasked with creating a digital strategy for specific shows. In my case,  the first and second seasons of the popular PBS Kids’ show, Alma’s Way, a series about a nuyorican family in the Bronx that focuses on critical thinking and social-emotional learning. 

For the show's first season, I refined and distributed a call for proposals, which resulted in the selection of a design studio that created two bilingual websites and four games for the show. One of my main goals in managing the budget was to include a considerable amount for evaluation and refinement. 

The Production process usually consists of three main phases: pre-production, Production, and post-production. For the digital content, I took some cues from that process and some from the UX and Human design processes.  

The pre-production stage is similar to the first phases of the UX design process. It was definitely heavy on research, but the most important thing here was understanding the landscape, educational goals, and children’s needs…and establishing success parameters. During the Production phase, similar to the Design phase,

I worked closely with internal departments, including the show’s production department; the partners at PBS Kids; Makefully, the design studio; Timeline and DiCapta, the dubbing studios. I provided high-level direction, decision-making, voice-over recording supervision, quality assurance of the Spanish version, and testing when needed.

Once the games launched, I commissioned some research and reviewed analytics to ensure that we were hitting our goals. We then made strategic changes. 

Each of the games found here has been played millions of times, and our music game, Boom Boom Bah / ¡Tutún Pa!, was nominated for an Emmy, a Webby, and a Kidscreen award.